"ATTIK approached Imaginary Forces to pitch design and production for the national Scion tC launch campaign. Monovich worked with IF to create and stylize the pitch-winning visuals then continued during production to set up design, surfacing, lighting, and framing direction of the overall machine city. As each shot and look was approved, Monovich’s assets were passed to IF then Sway where the spots were executed." Explainded Stephen Fitzgerald ( Motion graphics artist )